Mapatazi (map of Tassie) one might say is somewhat dated slang term for the female pubic region, bearing a likeness to a pictorial representation of the island state south of the Australian mainland. We argue it’s an euphemism worth of veneration.
The fragrance:
Featuring Tasmania sweet fennel and Kunzea essences. Don’t be fooled by additional sweet in its name because fennel is provocative and invasive. The screeching top note of near-hysterical thrills of soprano diva. Love it or hate it, there’s no ‘yeah-I-like-it’ inbetweeness there (think liquorice and Sambuca). To tame rebellious fennel we had to love it tender with balsamic whisper of Frankincense, sweet serenade of Ylang-Ylang, velvety smoky embrace of Vétiver, oozing excess of Pink Grapefruit and Bergamot.
In other words Mapatazi isn’t for wusses, that's why it was made for women.
The packaging:
a collaboration with Flyweel letterpress studio in New Norfolk, Tasmania.
Flyweel team meticulously hand printed each paper band on their antique press using luxurious, tactile cotton card stock.
And we drew the front design of each box using traditional calligraphy pen and ink.
