Creating is fun, but innovating is even funner! Kester Black was one of the first nail polish companies in the world to create a water-based nail polish remover. They've also switched their entire range of polishes over to a new water permeable, breathable formula. Why? Because they wanted to be a completely inclusive beauty company, and with our new water permeable polishes, it means our Muslim sisters can now wear our polish too. We're always moving forward, always improving. And that's innovation!